Tuesday, September 23, 2008

We need campaign indicators for the public

I completed the Wellstone Action campagin training about a month ago. It was very valuable for someone like me who dislikes the chaos of your typical campaign. I learned about such things as the "win number," the connection between public policy, electoral politics and grassroots organizing,  messaging, and segmenting and targeting (e.g. identifying and going after undecided or disengage voters). Now, I will not say that it is a perfect system, but it was a pretty darn good system. I might even go so far as to call it "scientific." It made sense, and even more than that, I saw that it could be possible to track your progress against your goals. That's all good.

But one thing I have noticed is missing from this year's presidential campaign, despite all the fancy online tools deployed by the Obama campaign, is an sense of whether the plan is working, or if additional intensity is needed.

For example, I am an Obama supporter. I know I will vote for him, but I am undecided about how much additional volunteering to do. Is it needed? 

I will also say that when Obama voted for the FISA bill I lost SIGNIFICANT motivation to volunteer for him. (I was not the only one. For example: http://www.politico.com/news/stories/0608/11349.html) That one vote undermined his integrity and what I believe separated him from the horrible politicians we have had in recent years. If he was going to be a "regular" politican, blowing in the political wind, then he would get "regular" support from me (e.g. a vote, but not much more). I expect him to exercise leadership and shape public opinion as needed to do the right thing, not respond to polls. And if he needs to educate me because it was the right vote, then he needs to do that and he hasn't.
 
Anyway, so now I am not very motivated to volunteer or give more money. BUT, I definitely do want him to win. So what I need to know is if the Obama strategy is on track (in terms of hitting their win number), or if things have shifted significantly and there is a real danger. Yes, I know he is (or was) behind in the polls. But I need even more information.

In particular, I need to know, given the level of support that the Obama campaign has placed me in, if I and people like me remain at that level, will he lose? From what I learned at the Wellstone Action training, I think it may be possible to actually determine this.

If the Obama campaign needs me to escalate my level of support, they need to explain their strategy to me, where I fit in, and why I need to escalate. This is doable and I believe the next step in "microtargeting." I know not everyone cares about this, but it needs to be available to people like me, and as I said above, I know I am not the only one like me.

I am regular supporter of certain causes and campaigns, but I am tired of impassioned pleas and continuous urgency about why THIS TIME WE MEAN IT! If you don't help out now all is lost! It's too much for us to bear. We need to campaigns to be honest with us, and in turn we will step up when it is truly needed. But lie to us, try to trick us, or abuse our trust even once and we will drop you like a hot potato. Thanks! Just being honest. :)

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